What is Keto?
Keto/Ketosis/Ketogenic, the names may sound fancy but the diet is pretty simple.
Having experienced a recent surge in popularity the keto diet is not new, in fact it has been around for nearly a century treating many with epilepsy.
The keto diet is based on a way of eating (WOE) that promotes very low-carb, moderate protein and high-fat (LCHF) foods. This does sound crazy at first, that is because it goes against what we have been inherently taught previously about nutrition. This is turning the traditional food pyramid upside down.
The benefits go further than just turning your body into a fat burning machine, numerous studies have now shown its incredible effects on controlling blood sugar, improving energy, endurance and mental performance and reducing inflammation.
How Does the Keto Diet Work?
The purpose of the keto diet is to change the way your body converts certain foods into energy.
When you restrict your carb intake, whilst at the same time increasing your fat intake, your body switches into a state called ‘ketosis’ - this is a metabolic process whereby the body starts to fuel itself from its fat stores. During ‘ketosis’ the liver converts fats into ‘ketones’ which then provide our body especially our brain with an energy source.
Simplified - on a ketogenic diet your whole body switches from relying on carbs as an energy source to fuelling itself with fats, burning fat stores 24 hours a day (this is also know as fat-adapted).
How Many Carbs Can I Have on Keto?
To get into ketosis you should aim to consume no more than 50g of net carbs per day, ideally for fat loss (and in the early stages of adaption) you want to aim for 20g. These carbs will make up circa 5% of your total calories. The rest of your intake should focus on healthy fats (75-90% of your calorie intake) and moderate protein (note - Keto is not a high protein diet)
STARTING KETO - If you are starting out it can be daunting, your friends will probably think you’ve gone mad, you may feel crap for the first few weeks (aka the Keto Flu), the carb cravings will kick in and you may be tempted to give up. This is the first keto mistake - giving up too soon. During ketosis your whole body needs to go through various changes, it is not an overnight switch into burning fat for fuel.
It can take a few days to get into ketosis, for some it can take longer (and it can take one carb laden meal to drop out of it again). Try to stick with it, there are lots of top notch friendly and collaborative keto groups on Facebook such as Easy Keto UK.
About Us
The Keto Collective exists to make low-carb living easier, tastier, and less complicated.
We make snacks with real ingredients, almonds, butter, chicory root fibre, flaxseed — and nothing you'd need a chemistry degree to decode.
If you have questions about our products or ingredients, we're always happy to help.
Suzie Walker
Suzie Walker is a qualified Naturopathic Nutritionist from the College of Naturopathic Nutrition London.
She developed every recipe at The Keto Collective — not because she wanted to build a snack brand, but because she couldn't find keto snacks she was happy recommending to her clients.
So she made her own. Real almonds. Real butter. Proper fibre from chicory root.
The kind of ingredients she'd use in her own kitchen.
Becky Ferguson
Becky came into the food industry in 2006 and has worked in it ever since — she'll tell you it's the ideal career for someone who genuinely loves eating.
After years working with independent food brands built on real ingredients and honest labels, she brought that same instinct to The Keto Collective.
THE KETO COLLECTIVE MISSION
We started The Keto Collective because we were frustrated.
Every keto snack we tried was either ultra-processed or tasted like it had been made under obligation.
As a Nutritional Therapist, Suzie knew real food could do better.
So we kept it simple: short ingredients lists, no artificial sweeteners, freshly made in the UK.
Our customers aren't chasing a trend — they're managing their health, their blood sugar, their energy.
They deserve snacks made with the same care they put into everything else.
About Suzie Walker
Keto Collective Co-Founder & Naturopathic Nutritionist dipNT.CNM
Suzie Walker is a qualified Nutritional Therapist from the College of Naturopathic Nutrition in London, and is co-founder of The Keto Collective, a company that aims to make it easier for those following the keto lifestyle.
Suzie has seen firsthand the challenges people face when trying to adopt a keto lifestyle. From the dreaded keto flu to intense carb cravings and the lack of low-carb alternatives, she realized something needed to be done to make keto simpler and more accessible to everyone.
Suzie's mission is to help people following keto find whole food, great-tasting alternatives to their everyday favorites, and to help bring keto to the masses.
Suzie often shares her thoughts on Keto living, and has been featured in numerous publications and newspapers, including The Express & The Telegraph.
Suzie is a qualified Nutritional Therapist from the College of Naturopathic Nutrition London.
Read Suzie's Articles
You can read Suzie's low-carb musings in our Keto Knowledge Hub |
