For decades, the shoes we wear have been slowly changing the shape of our feet, and we think that's backwards. Shoes should be designed around the shape of our feet, so that's exactly what we set out to do.
ICARUS Footwear was founded in Phoenix, Arizona in 2021 by a shoe enthusiast who was tired of sacrificing comfort for style. We set out to create a sleek design, shaped around our custom shoe last (think plastic mannikin for shoes) to accommodate your toes. Our shoes provide all-day comfort, promote healthy foot function, give you a barefoot feel, and above all, let you express your personality.
Our company is named after the Greek myth of Icarus. His father built him a pair of wings from feathers and wax, but warned Icarus not to fly too close to the sun. Icarus took off immediately and soared through the sky. Ignoring his father's warning, Icarus began to fly high and climbed up towards the sun. Just as his father warned, the sun's heat melted the wax holding his wings together and Icarus fell from the sky.
Most people criticize Icarus for being reckless; they say he should have played it safe, avoiding a dangerous situation. Instead, we choose to focus on Icarus taking a bold risk, to attempt something no one else had ever done before. Icarus may have ultimately failed in his endeavor, but he did so inside the arena, striving valiantly to do the deed, devoting himself to a worthy cause. Countless people live their entire lives without taking any big risks, because they're afraid of failing - cold and timid souls who know neither victory nor defeat. In a world where taking personal and professional risks is increasingly discouraged and playing it safe is the standard, we encourage you to be more like Icarus: have courage, be bold, take a risk, and dare to enter the arena.
The cowards never started, and the weak died along the way; that leaves us, ladies and gentlemen. Us. -Bill Bowerman
a message from the founder:
At Icarus Footwear, our company values are Integrity, Quality, Innovation - every business decision and customer interaction should reflect these. I understand that you work hard to earn your money, so it means a lot that you choose to spend it with us. We will never stop looking for ways to improve the design, materials, and construction of our products, or the service we provide to our customers. Please don’t hesitate to reach out with any comments, questions, complaints, or suggestions at icarusfootwear@gmail.com. I personally read and respond to every message. Thank you for your business and for your support.
-Andrew Brodech
