Three Bros.
One Garage.
Zero Regrets.
What started as a wild idea between three buddies from Reading, PA became the #1 men's self-tanner in America. Here's how it happened.
How It Started
It Started With a Sunburn
and a Stupid Question.
Three buddies in Reading, PA were sick of looking like ghosts every winter. One of them asked, "Why isn't there a self-tanner that's actually made for guys?" Nobody had a good answer. So they decided to make one.
No focus groups. No corporate playbook. Just a lot of trial and error, some DHA from sugar beets, and a brand that doesn't take itself too seriously. By March 2021, Bro Glo was live - and guys couldn't get enough.
The Journey
From a Garage to
the Shark Tank Stage.
2020
The Idea That Started It All
Three buddies from Reading, PA were tired of looking like ghosts every winter. One of them asked, "Why isn't there a self-tanner actually made for guys?" Nobody had a good answer. So they decided to make one themselves.
MARCH 2021
Bro Glo Goes Live
The brand officially launched. First orders started rolling in and word spread fast - turns out guys actually want to look good. They just needed a product that wasn't a women's tanner with a blue label slapped on it.
2021 - 2023
TikTok Goes Crazy
Videos started hitting millions of views. Orders flooded in faster than they could ship. The bros pulled all-nighters packing boxes and building a real business from the ground up. New products launched. The community grew.
JANUARY 2025
The Shark Tank Moment
Shark Tank reached out in early 2024. The bros filmed in June and aired in January 2025. Jaron took his shirt off. Mr. Wonderful tanned Jaron live on stage. Laurie loved the packaging and ingredients. Every single Shark made an offer. Mark Cuban closed the deal.
NOW
Just Getting Started
250,000+ bros served. New formulas. New products. A deal with Mark Cuban. Same three friends who started it all. The mission hasn't changed - make self-tanner that guys actually want to use. And have fun doing it.
As Seen on ABC
We Walked Into
the Tank.
Three bros from Reading, PA walked onto the Shark Tank stage and told America that guys deserve a tan too. Jaron took his shirt off. Mr. Wonderful tanned him live on set. Laurie loved the packaging and clean ingredients. Every single Shark made an offer. Mark Cuban closed the deal. The rest is history. |
